CRM: The Essential Guide
white paper
This white paper distills insights from Pivotal CRM customers and staff experts, industry analysts, and the press into five key principles for CRM success. These principles can help you develop a CRM strategy that is executable, measurable, and aligned with your company's strategic goals, and may also help you take a more informed and considered approach to selecting the best CRM solution to fit your needs. The guide features real-world lessons in CRM from companies including Allianz Dresdner Asset Management, Beazer Homes USA, Centex Homes, Centra Software, ESRI, Farm Credit Services of America, Flag Choice Hotels Limited, Savills, Sharp Electronics, Calamos Investments, Syngenta, and many more.
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